This unit specifies the skills and knowledge required to develop a real estate marketing and service strategy for an agency.

It does not include marketing required for individual properties.

The unit applies to industry professionals in real estate.

State or territory licensing requirements may apply to this unit.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Collate and analyse sources of real estate marketing information.
Determine marketing and service aims and objectives.
Analyse characteristics of client base and target markets.
Evaluate viability of marketing and service opportunities and contribution to achieving agency goals and objectives.
Develop and select marketing and service methods and activities to ensure maximum impact.
Obtain staff and resources for marketing and service strategy.
Develop marketing and service strategy materials within budget and timeframes.
Analyse marketing and service activity outcomes against strategy aims and objectives.
Use review findings to adjust strategy and provide recommendations for future marketing and service initiatives.

Assessment Cover Sheet

CPPREP5009 - Develop a marketing and service strategy in real estate

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

CPPREP5009 - Develop a marketing and service strategy in real estate

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: